Introducing the New Official Army Branded Sportswear Collection

Gear built for soldiers, trusted by Britain’s finest.

At Military Direct, we are proud to announce the arrival of the Official Army Branded Sportswear (ABS) range, the same high-performance kit now standard issue for Officer Cadets and soldiers across AITC Units.

Purpose-Built for Military Performance

Crafted exclusively for the British Army, the ABS collection combines cutting-edge fabric technology with functional military design. This is gear designed to endure the toughest conditions, from our puffer jackets and softshell jackets whether you're training, deployed on exercise, or simply looking for kit that can handle the demands of daily life.

Breathable, lightweight, and ready for action.

From breathable, moisture-wicking T-shirts for males and females to durable stretch trousers and robust outerwear, every item in the range offers outstanding durability, comfort, and freedom of movement.

Developed in Collaboration with Military Experts

Every piece of Official Army Branded Sportswear has been developed alongside HQ AITC, the Soldier Academy, and RMAS. These garments are battle-tested and approved to meet the stringent standards expected of Britain’s serving soldiers and cadets.

Protection and mobility, whatever the conditions.

With gender-specific sizing, the range ensures a superior fit for both men and women, supporting peak performance during intense physical activity.

Built for Soldiers, Available to You

Until now, the ABS range has been exclusively available to the military. For the first time, we are offering this elite kit to the wider public but only in limited quantities. If you want to own the same trusted gear as Britain’s finest, now is your chance.

Hard-wearing, flexible, and engineered for performance.

These garments are not available on the high street, making them highly sought after for their authenticity and proven performance.

Key Features of the ABS Range

• Authentic Issue: Worn by serving soldiers and Officer Cadets across AITC Units.
  

• High-Performance Materials: Durable, breathable, and built for movement.
  

• Exclusive Availability: Limited stock, sold only through select official channels.
  

• Tailored Fit: Gender-specific sizing for comfort and optimum performance. 
  

Why Choose Official Army Branded Sportswear?

Choosing ABS means investing in clothing that doesn’t just look good but is also built to perform. Whether you're heading into the field, the gym, or the great outdoors, you’ll have gear that you can rely on.

It’s not just apparel. It’s equipment designed to support you through every mission, challenge, and adventure.

Secure Yours Today

Browse the Official Army Branded Sportswear range today and equip yourself with trusted military clothing, backed by authentic British Army standards.

Kit yourself out with genuine army-issue clothing.

Enjoy free next day shipping on orders over £60 and hassle-free exchanges, giving you total peace of mind when you order with Military.Direct.

Act quickly. Once it’s gone, it’s gone.